The platform built for a new industry
I launched THE PACK in 2017 out of a conviction that electric two-wheeled mobility deserved its own voice. At the time, almost no one was covering it seriously. Today, THE PACK reaches an international audience of riders, investors, industry professionals, and enthusiasts who believe the shift to electric is not a question of if, but how fast.
For manufacturers and brands, THE PACK offers something rare: a dedicated, engaged audience that is already converted. Content marketing through THE PACK means reaching the people who are actively looking for what you make.
THE PACK PLaza
THE PACK Plaza is a pop-up exhibition concept within existing mobility fairs. It gives electric motorbike brands — especially startups — an affordable, high-visibility way to display their latest models and technology in front of investors, potential customers, and industry experts.
For brands under the pressure of R&D costs, homologation, and the search for retail and distribution opportunities, THE PACK Plaza is a strategic stepping stone. We handle the context, you bring the machine.
A global network of electric motorbike storytellers
In 2025, THE PACK launched a global strategy to unite electric motorbike journalists and content creators worldwide. Partners in Italy, Germany, and China have already joined. The ambition: to build a federation of local THE PACK voices, each covering their national market with the depth it deserves.
For partners, the model offers tools, editorial support, visibility, and a revenue model based on content marketing opportunities. For manufacturers, it means local presence with global coherence.
