I founded Salens Communicatie NV in the early 1990s. For more than 30 years, I helped Belgian companies — across logistics, retail, services, and industry — build clear, durable visual identities. I worked with the conviction that good design is not decoration. It is communication.

In 2017, something shifted. My passion for motorcycles met my belief in electric mobility, and I realised that this new industry needed exactly what I had spent three decades learning to do: tell a clear story, build a consistent identity, and reach the right people.

I launched THE PACK that same year: one of the first international platforms dedicated to electric motorcycles and LEVs. What started as a personal project grew into an information platform, a global community, and a series of pop-up events under the THE PACK Plaza banner.

Along the way, I co-founded e-center 2.0, a cross-border knowledge hub for electric two-wheeled mobility, and ON 'Push the Button Today', a Belgian connector hub for e-mobility startups and manufacturers. Each venture is different in form, but identical in purpose: to accelerate the shift to electric mobility by connecting the people building it.

1. Early 1990s: Founded Salens Communicatie NV, graphic design studio
2. 2017: Launched THE PACK, Electric Motorcycle News
3. 2017: Shifted full professional focus to e-mobility consulting
4. 2022: Co-founded ON Push the Button Today, e-mobility connector hub
5. 2023: Co-founded E-center, independent LEV knowledge hub
6. 2024: THE PACK Plaza debut at EV Experience
7. 2025: THE PACK Global Strategy launch — partners in Italy, Germany, China
8. 2026: Updated e-center 2.0

What can I do for you?

• Content strategy and editorial direction for e-mobility brands
• Brand identity and communication design
• Industry introductions and investor connections through ON Push the Button Today
• Pop-up event partnerships via THE PACK Plaza
• E-mobility consulting for manufacturers, startups, and investors
• Journalism and editorial content for THE PACK and beyond