Guy Salens is a Belgian graphic designer and a prominent e-mobility ambassador, specializing in LEVs, particularly electric motorcycles and mopeds.
His key work includes founding THE PACK "Electric Motorcycle News" in 2017 as an international platform for the electric two-wheeler industry. He also founded Motorguy, an international marketing agency focused on e-mobility projects and services for electric motorcycle manufacturers and startups.
In 2021, he co-established the E-center in the Netherlands, a multi-brand center for LEV sales and service in the Benelux market, with Gert-Jan Rongen from Electric Motorbikes Nederland. Additionally, Salens co-launched the 'ON' #pushthebutton-initiative with Ben Surain to develop their own LEV custom builds and has operated his graphic design studio, Studio Salens, since 1990.
As a consultant, he advises on integrating new mobility solutions and assists manufacturers with branding and sales strategies. Salens uses his platforms to support the growth of the LEV sector, connect stakeholders, and promote the adoption of electric mobility.
EV Experience – THE PACK Plaza
Guy Salens, THE PACK: “Taking part in events is essential for electric motorbike brands, especially for startups. These occasions offer a perfect stage for manufacturers to present their newest models that are advancing the industry. Our THE PACK Plaza event attracts a varied audience, including LEV enthusiasts, prospective buyers, and industry specialists, all contributing to the growth of the electric mobility market. A major highlight of our event is the option for test drives, allowing attendees to personally experience these vehicles.”
Glocal expansion
After dedicating eight years to THE PACK ‘Electric Motorcycle News,’ Guy Salens intends to expand his news platform internationally by creating local teams in different countries.
Guy Salens: “My goal is to establish THE PACK as a global brand and a leading news outlet in the 2-wheeler e-mobility industry. I believe that focusing on local news will better connect with regional audiences, thereby increasing sales. By reaching new readers who may not speak English, we can greatly expand our audience.”
“We’re inviting experienced motorbike storytellers to join a global community with the tools, visibility, and revenue opportunities to make a real impact in the electric mobility space. It seems like an ambitious plan, yet both Italy, Germany and China have already agreed to participate. I’m confident we can discover like-minded partners who share our vision and enthusiasm for advancing the e-mobility sector. We have the resources to establish the e-manufacturers online presence swiftly, matching the style of our global website. There’s a revenue model in place for content marketing opportunities, and you can even introduce your own THE PACK Plaza at an existing automotive event in your country.”
